Longleaf Politics

Longleaf Politics

Anti-Berger digital ad push launches, but who's behind it?

Primary campaign against Sam Page continues to heat up

Andrew Dunn
Oct 25, 2025
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An organization calling itself “North Carolina Families for Prosperity” has launched a significant digital ad push opposing Senate president pro tem Phil Berger.

Starting Oct. 7, the group has set up a website and published a 30-second digital ad that’s running on YouTube. They’ve pumped just under $100,000 into the campaign, and the ad’s been shown about 4 million times, according to Google ad records.

The ad copy criticizes Berger for the new Congressional districts, “slow-walking” Hurricane Helene aid and trying to “kill thousands of commercial fishing jobs.”

Of course, Berger is in a primary contest against Rockingham County Sheriff Sam Page. Berger has already launched his own campaign ads supporting his re-election.

I tried to figure out whether North Carolina Families for Prosperity is connected directly to Page, or if it’s another type of group and haven’t yet been able to do so.

The group organized as a non-profit on Sept. 30, according to Secretary of State filings. But the only …

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