Attorney General Jeff Jackson sent out an email yesterday that caught my eye.
He’s launching something called The Lighthouse Fund, which sounds lofty but is actually a pretty simple campaign tactic.
The idea is to run a targeted video ad across YouTube and Instagram to about 1 million unaffiliated voters across the state once a month between now and the next election cycle. The price tag: $9,500 per month.
This isn’t novel. Elected officials pay to promote their social posts all the time — they just don’t usually advertise it. What’s different here is the transparency and structure.
That’s what makes this interesting on two levels.
First, it puts a hard dollar figure on the cost of a meaningful, sustained digital presence. We’re so used to vague chatter about “cutting through the noise” that it’s unusual to see a specific plan, with a monthly price tag and clear goal: stay relevant with independents across the state.
A million-person reach for under $10K is pretty efficient — especially co…
