This is what a sophisticated campaign looks like
A top Democrat consultant just gave us a peek behind the curtain — and it shows how political power is wielded in North Carolina
I’m going to keep writing on this theme for the next four years: Republicans in North Carolina are way outclassed when it comes to electing governors.
Here’s another piece of evidence. Top Democrat consultant Morgan Jackson just gave us an unusually detailed behind-the-scenes look at how Democrats swept the top three state offices yet again.
In a podcast episode with Spectrum News and op-ed published in The Hill, he illustrated how his firm, Nexus Strategies, orchestrated his party’s “best year since 2018” and the largest margin of victory in 40 years in a gubernatorial race.
“Any battleground state in the country would love to have our record,” he told Tim Boyum, and Jackson’s right.
The playbook is actually pretty simple, but it requires two things: Money and planning. Here’s how it went. If Republicans ever want to elect a governor again, they’d do well to take notes.
1. Raise a ton of money early
There’s a golden rule in politics: He who has the gold, makes the rules. And the key to …