How to get valuable media coverage in North Carolina

The big guys might not be interested, but local outlets can be a credible way to reach undecided voters

Let’s face it: Your campaign isn’t going to get a glowing feature in The New York Times. You’re not likely to land a spot on Fox News. And if you’re a Republican, you’re probably not going to get a fair shake in The News & Observer or WRAL either.

Instead of whining about it, you need a media strategy that takes advantage of the current landscape to squeeze out some wins where you can. Your campaign can still earn valuable, honest coverage from the North Carolina media — if you start looking hyperlocal.

Places like the Asheboro Courier-Tribune or WCTI in New Bern will cover your campaign events and treat you fairly, if you give them a reason to. These outlets are always hungry for ready-made stories that will drive clicks. Your campaign can be one of those stories, but only if you show up and ask for it.

In this guide, I’ll share how to pitch your campaign to local reporters and what it takes to stand out.