The alternate reality of Roy Cooper’s email campaign

I saved a month’s worth of Cooper fundraising emails. They show what elite Democratic digital money buys.

Somehow, I ended up on Roy Cooper’s Senate campaign email list, so I did what any normal person would do. I saved up a month’s worth of emails and read them all.

They give a look at what the best email program money can buy actually delivers. In short, it’s a professional, Washington-built fundraising machine creating an alternate reality.

Let’s dive in.

Over 35 days, I received 72 emails from Cooper’s campaign and affiliated fundraising accounts — just over two per day.

My best guess is that these emails are the work of Battle Axe Digital, a Washington, D.C., firm that has worked for a coterie of far-left interest groups, like the ACLU, National Education Association, the Women’s March and Service Employees International Union.

Federal campaign finance records show Cooper for North Carolina paid Battle Axe Digital more than $1.8 million in 2025 alone, for things like email list acquisition and digital consulting.