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N.C. set for first $100 million governor's race
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N.C. set for first $100 million governor's race

Robinson campaign gearing up for major fundraising effort

Andrew Dunn
Dec 26, 2022
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Longleaf Politics
Longleaf Politics
N.C. set for first $100 million governor's race
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North Carolina is used to high-dollar U.S. Senate races. The governor's race could soon join that club.

As Lt. Gov. Mark Robinson continues to lay the groundwork for a 2024 run for governor, his campaign is signaling that it will take an unprecedented amount of money to win.

In a fundraising email, the Robinson campaign said it expects $100 million to be spent on the race — which would be a North Carolina record by a long shot. "I've been told that the Governor's race will be the most expensive we have ever seen," the email states, asking recipients to chip in.

Image via the official Lieutenant Governor website

Perhaps it’s simply fundraising hyperbole, but a $100 million governor race is definitely not out of the question. Governor races have steadily grown more expensive over the last few cycles, primarily driven by Gov. Roy Cooper’s fundraising prowess.

Attorney General Josh Stein, the presumptive 2024 Democratic nominee, will likely be able to tap into those same channels. Plus, Cooper…

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